How did the BMW /// M colors come about and who actually created them?
… So the official statement.
If you replace Jochen Neerparsch’s statement at the time with blue, it remains valid to this day!
In fact, the color blue stands for the BMW brand. The color red is probably due to the color of the BMW sponsor at that time, the company “Texaco”, which BMW was supposed to be sponsoring in motorsport at the time, but these negotiations failed at the end of 1972. The color purple became a mixed color simply freely chosen for pragmatic reasons. Although at the time races indicated that he too should have been involved in the decision on the choice of color, there is no evidence of this in the archive.
The final /// M logo was then developed by the Italian design studio “Italdesign” which was headed by Giugiaro.