In 1996, when the E36 series was phased out, since the E46 was already in the starting blocks and delivery was to begin in 1998, numerous “special models”, perhaps better said “special offers” of all variants of the E36. I therefore say “special offers” because these models are not really special editions, which were planned and then deliberately set in specified and limited numbers from the outset, such as the E36 Class 2, the E36 M3 GT or the E30, for example the special models European Champion or Sport Evolution was the case. These models also had no special badges or special parts that were only available for this particular model, or even only sales brochures with which BMW advertised these special models.
Although these models are also listed as “special series” in the production history, and the production day is also entered, as is the case with the real special models, but there is no information about what exactly this package makes and what makes this special equipment so special.
With the BMW E36 Compackt for the European market there were, I just call it that, “special offers”, “fashion”, “high sport” and “young at heart”. There was also a small series “KA54” that was put together by the BMW dealership FREESE in Oldenburg.
All of these “special offers” had a corresponding basic equipment, which then at one point as in our example here the “fashion” to one or more packages and individual additional items, which are attractive for the respective selected target group, for which the respective “special model “Should address and was intended by the BMW Marketing Department, simply expanded. In addition, of course, as with all BMW models, the customer also had the option of ordering additional extras that were not already included in the packages or that did not collide due to the “special offer – basic equipment” at an additional cost.
This in advance as general information about these variants for a better understanding.
We did a lot of research and found that there is almost no information on such vehicles, and unfortunately even BMW AG no longer has any data on these vehicles, as this was only offered in the factory as a “temporary special offer” in 1997.
The “FASHION” special model of the BMW E36 Compact was launched on the occasion of the BMW price offensive with the BMW internal designation “Individual Series 96 Value Added Strategy” in 1997 together with the other special models “Young at Heart” and the other special model “HIGH SPORT” in only 100 vehicles manufactured. In addition to the options and equipment package in the order catalog, such as the “Exclusive Package SA971”, which are additionally ordered with the vehicle anyway and essentially consists of the following features:
The interior consists of a fabric / leather combination in the BMW individual color “ink blue”, the door panels are black and also “ink blue”. The gearshift bag and the handbrake bellows are also made of soft nappa leather in the color “ink blue”. The leather steering wheel is made of black nappa leather with blue quilted thread in ink blue.
This BMW E36 Compact special model was only available in the exterior color “Velvetblue”
BMW E36 Compact special edition “FASHION” BMW Individaul Serie 96 Mehrwertsstrategie
BMW E36 Compact special edition “FASHION” BMW Individaul Serie 96 Mehrwertsstrategie
BMW E36 Compact special edition “FASHION” BMW Individaul Serie 96 Mehrwertsstrategie
BMW E36 Compact special edition “FASHION” BMW Individaul Serie 96 Mehrwertsstrategie
BMW E36 Compact special edition “FASHION” BMW Individaul Serie 96 Mehrwertsstrategie
